Welcome to MODEL REASONING…

Model Reasoning is a new consultancy. Our offer is rooted in three ambitions:-

· to deliver to our corporate clients the sharpest possible analysis of social trends, political change and economic conditions - and to relate that analysis directly and pragmatically to each client’s own internal planning needs

· to be a source of lucid and creative opinion within the modern industry of ideas about society, culture and business; to challenge assumption with the best techniques; to hold conventional wisdom up to the harshest light; to assault cliché with model reasoning…

· to present and package findings with elegance, colour and balance; to turn discourse into feasible, inventive ideas; thus to drive our clients and their brands towards ever greater, ever more immediate commercial success

What is it that Model Reasoning does exactly…..?

We publish, in various formats, provocative ideas about markets and society.

We take commissions from clients in the public and private sectors. These can take the form of :-

· large-scale, long-term forecasting and market analysis projects

· management of market research programmes

· seminar / symposium leadership

· independent guidance over external consultancy selection (PR, design, economic analysis…)

· presentations on the socio-economic and cultural change

· brand strategy reviews

· short-term / mini-projects; tactical advice

· speech-writing for senior executives

Whatever the complexity of the question and whatever the scale of the project, every client receives our best opinion, our clearest advice. We exploit our familiarity with modern research techniques to find solutions to business problems.

See the Report Pages on this site for some examples of our recent work across a range of topical themes. Our typical interests are :-

· income growth and income distribution

· family structures and demographic change

· time-use patterns and cultures

· directions in public policy and electoral change

· new technologies

· European integration

· women’s lives and the future of feminism

Our Review Pages offer further commentary on all these and many more themes by way of reviews and recommendations of books : books about business, social change, economic futures. Our special interest here is in bringing academic and commercial ideas from the USA to the notice of European executives and vice versa.

What is the corporate ethic of Model Reasoning?

Our clients want opinions and advice. That is what we supply.

We do not believe in the evasive mental semaphore that can masquerade as consultancy : “On the one hand, this might be right; on the other hand, that might be right - it’s up to you, my client, to decide”.

No. We provide, if nothing else, a view. In the turmoil of ideas, we take risks. We make choices. We highlight our preferences. We regard it as our job to explore books and reports with challenging ideas in them; to draw profitably on our cumulative experience with clients; to use data – but not pretend that fact equals insight. When necessary and important, our job is to destabilise conventional wisdom.

We operate in a highly competitive environment. We aim to maximise our fee revenue by being the best at what we do.