Model Reasoning - an example of recent project activity in the UK
Women and Technology - the challenge for marketers
This is a major study produced by Cohn & Wolfe,
one of the UK's leading PR firms. It draws on specially commissioned
market research to explore the evolving relationship between new
communications technologies and the particular service requirements
of women consumers. Deficiencies in the way high-tech products
are currently marketed to women are a special focus of the analysis
which ranges across the markets for mobile telephones, the Internet,
computers, kitchens, cars…… The aim throughout is to
show how the companies operating in such sectors can build better
diplomacies with a generation of techo-literate women by both
exploring the wider texture of their lives and their individual
experiences at point of sale.
James Murphy of Model Reasoning was a contributor editor to the study which enjoyed sustained exposure in both the national and the marketing media in the course of 1999.
The report is available from Cohn & Wolfe.
Contact Yasmin Encer : +44 171 331 5300
